Archive: October 2015

For the very first time, Pretty Polly incorporates Odegon's patented odour removing technology within its hosiery.

Keeping feet fresh can be a challenge... from everyday usage of your favourite pair of shoes, to the common problems associated with being on your feet all day; foot odour is a situation everyone will be familiar with.

In a bid to tackle this, Pretty Polly is proud to introduce Sweet Steps – a uniquely innovative hosiery range guaranteed to significantly reduce unpleasant smells, designed especially to keep feet feeling fresher for longer.

Using a patented technology never before applied to hosiery, Sweet Steps features a lightweight heart-shaped odour control patch, cleverly fused to the sole of the foot. The patch works to destroy odour, using micro-porous technology to target and capture smelly sweat molecules, trapping them before neutralising them, leaving nothing but fresh air.

Developed exclusively by Odegon Technologies Ltd for Pretty Polly, the discrete Sweet Steps patch incorporates carbon-based materials to remove and neutralise smells.

Thanks to their cute heart shape, the patches (which are suitable for sensitive skin) are as attractive as they are effective.

David Donnelly, Managing Director of Pretty Polly, Courtaulds Brands Ltd. said: "We know that women lead increasingly busy lives and are on the go all day, often in shoes made from synthetic fabrics – an ideal environment for unpleasant smells to penetrate. Sweet Steps is the perfect solution to this, giving women a comfortable and simple solution to what can be an embarrassing issue.

We are constantly looking to bring new and exciting innovative products to the hosiery market and Sweet Steps offers an unrivalled solution to the common problem of foot odour."

Director at Odegon Technologies, Tom Rawlings said: "As leaders in odour absorbing products, we believe our patented technology will bring a new dimension to the hosiery market.  Our partnership with Pretty Polly, is a huge step forward in tackling common problems associated with foot odour. Consumers benefit from a technologically advanced fabric which is chemical free, does not wash out, lasts as long as the garment and contains no harmful anti-microbial additives."

Pretty Polly's Sweet Steps range will hit shops in September 2015 for further details; full stockists and pricing is available on their website.

About Pretty Polly

Pretty Polly is the UK's number one hosiery brand. Established in 1919, over 90% of all Pretty Polly products are still designed, developed and manufactured in the UK at their own factory in the Amber Valley, Derbyshire.

Recently nominated as one of Britain's CoolBrands, Pretty Polly is famous for dressing the legs of famous, iconic women, and for pushing the boundaries of design and innovation. The Brand is also known for ground breaking advertising campaigns & creative packaging.

Pretty Polly brand values are accessibility, fashion led and fun and Pretty Polly is proud to be relevant across all market categories from Catwalk Collections to every day hard-working basics.

Pretty Polly has a long history of collaborations and recently these have included London based House of Holland, creating the now iconic suspender tight; New York Based Alice & Olivia launched in Autumn 13, as well as supporting up- and-coming British talent such as the recent Patternity collaboration.

Pretty Polly brand is now sold worldwide with a growing business in the US and Europe.

Pretty Polly owns it own factory in Belper, Derbyshire employing more than 380 people. Its wealth of experience and expertise makes it a centre of excellence for hosiery development and production.

The on-site design, technical & production teams provide not only Pretty Polly products but also high quality private label products to many UK High street retailers. With over £1m of recent investment improving dyeing capability and automation, the factory can provide cost effective hosiery manufacturing for all types of product.

Products are available online and from your local grocery/department store.