Umbro includes innovative odour destroying technology in new Pro Training jacket range
International sportswear and football equipment giant Umbro is the first global sports brand to integrate
The small fabric tags, which use micro technology to attract and destroy the molecules responsible for body odour (BO), are discreetly integrated into the underarm area of the training jackets, offering a unique solution to unwanted smells caused by sweating during sports and exercise. The tags remain in place for the lifetime of the jacket and retain their odour capturing capabilities wash after wash.
Unlike deodorants and modern clothing treatments such as nanosilver, which is a biocide and subject to product labelling regulations,
Robin Dunn, head of apparel at Umbro said, “We are always looking for innovative ways to enhance our performance product and
Steve Rawlings, CEO of
“We are really pleased to announce that Umbro is the first global sportswear manufacturer to incorporate our technology and we are seeing our products beginning to get noticed in this sector as manufacturers identify the added value they offer consumers with very low additional manufacturing costs,” he says.
The surface area of the DeoTags' ‘active' inner material comprises multiple peaks and troughs, which, if stretched out would equal the dimensions of a
In addition to